The Care Shed
About The Client
The Care Shed is an up-and-coming counselling business based in Leighton Buzzard and St Albans. With years of training and client-centric experience, Karen decided to branch out and open their own business, and, with that, create marketing material that competently gets across their skills as a counseller, and their belief in client-centric counselling.
Production Goals & Outcomes
The Care Shed came to us knowing of our professionalism and ability to create high quality promotional material. After an introductory call, we collaborated on a plan for the shoot, and decided on which media would best suit the client’s needs: professionally staged and lit photographs and headshots, ideal for social media, websites and other marketing needs that rely on client-facing advertising. The media created has since been used as a part of their blossoming social media campaign to advertise themselves and their warm, caring brand, as well as creating an impressive first impression to potential clients as a headshot on several counselling directories.
Development Phase
When you think of a counsellor, warm, friendly, and welcoming are the sort of adjectives that come to mind. To achieve this feeling, promotional photographer Joshua worked closely with the client during pre-production, providing example images and an explanation of what to expect from the upcoming shoot. Once in agreement, the shoot was swiftly scheduled, and a recce of potential shoot locations went underway.
Shoot Phase
When the shoot arrived, Joshua employed open body language with his subject, ensured the lighting was warm and soft, and went out of his way to make his subject feel comfortable and able to effectively translate their openness to a potential client. Through constant and effective communication throughout the shoot, Joshua was able to ensure that he was always capturing media that aligned with brief that the client had provided. This was a half-day shoot with a one person crew
Post-Production Phase
The RAW images were processed, graded and returned to the client before the pre-arranged delivery date.
With the help of these Crocodile Tears promo stills, The Care Shed has added a layer of corporate professionalism to allow them to stand shoulder-to-shoulder with the more established counsellors in their area. We’re over the moon that The Care Shed has officially started taking on clients and wish them the best of luck going forward!
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Why Promotional?
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Not only does promotional media highlight what makes your business stand out in your market, but it builds a positive connection between your brand and your client. It goes beyond advertising - it invites consumers into your world.
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Branded content can be presented in a myriad of ways, including: case studies, testimonials, photoshoots, social media posts and reels. They're easy to digest and easy to share - great for traction.
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Why payout if you're uncertain? We're here to say that the organic relationship branded content builds with your customers drives interest and educates about your company. It keeps you at the forefront of the conversation.
Drive Traffic. Drive Sales. Drive Visibility.
We’ve been around the block a few times.
Our strong sense of strategy allows your project to hit the ground running. Following an introductory call with one of our experts, your dedicated producer will be hard at work turning your idea into a reality.
We’ve produced videos, films and events all around the globe, for countless leading brands and companies. See for yourself why successful businesses come back to us time and time again.